Accelerating Technology Transfer to Maximize Market Impact
We apply an integrated approach that balances technology push and pull strategies to overcome the proverbial valley of death. By analyzing industry gaps and the performance requirements to unseat incumbent technologies, we are able to increase the commercialization potential of novel technologies. Emerging technology concepts must be foundationally sound, satisfy a well-defined market need, and create a ‘real-world’ value proposition to attract commercialization partners.
During validation, both the technology and market must be assessed to gauge the attractiveness of the value proposition. Understanding the technology landscape is critical to enable market penetration for innovative and emerging technologies. We use horizon scanning solutions and tools, market research platforms, and knowledge management solutions with expert advice to validate the potential of next generation technologies.
Planning & Development
Developing a path toward commercialization requires a resource assessment to determine if the right skills, capabilities, and funding are available to support technology development. Initially we aim to develop a minimally viable product (MVP) to test the concept and demonstrate the value proposition with subsequent stage gates that advance the technology to a fully mature state.
To maximize the success of a transfer event, we partner with relevant entities throughout the process, so they are aware of the technology’s trajectory and are prepared to receive and deploy it. We work with those partners to identify and address the remaining manufacturing, integration, and operational issues to properly scale the technology.